How to retain talent, and they believe that Apple's innovation potential, the company faces the greatest test.
The world's most famous, most successful companies are faced with the crisis. There have been rumors of some quite entertaining.
First Wall Street has advocated the Apple stock better Google worthless, adolescent users have abandoned Apple to Microsoft surface.
In the environment of such troubles, I always remember Mitt Romney (Mitt Romney, 2012 U.S. presidential election candidates) the sentence: "The company is also a person."
Of course, about Apple's future prospects, as well as some of the more cautious explorer.
Daring Fireball's John of Krupp (John Cruber) and his guests, after a lengthy discussion. The iPhone and Mac developer Guy British Gerry (Guy English) believe that Apple faces a real long-term problem is: talent.
Krupp concern, the best engineers may think Apple can no longer give them the satisfaction.
"The problem is not that Apple is losing talent, but that they will lead to loss of talent," he said.
Some people even think that Apple may experience an "earthquake".
This is critical, because Apple has always been surrounded by the color of the layer of personal worship.
The principal object of worship of the people is Steve Jobs (Steve Jobs). Jones Ivey (Jony I've), Scott Foster (Scott Forstall) irregularly distributed some light.
The undeniable fact is: a lot of talented engineers, though they have a great idea, but in public fame was not broad enough.
The most typical example is Tony Fidel (Tony Fadell). After he left Apple created the nest, is a revolutionary thermostat.
British Gerry worry, once you have made the first generation iPhone this thing will feel that this is your life's work.
No matter what future development - at least in a market Apple to get involved - will feel much better than this.
Some people consider that the rumors of iWatch watch are a smart person "image projects".
Perhaps this stems from an amateur pastime of some Apple engineers, they hope to put into practice the idea.
However, Apple is very serious attitude towards entertainment, just as it treats the design attitude.
Hard to imagine Apple's sudden change of attitude, to meet the flashy design, even wearable, gaudy design can make money.
Ultimately, all companies are faced with the problem of how to retain talent.
Some employees do not want to be famous, famous only hope that their works.
Their idea is so that their products can become everyone to talk about, even coveted object.
Not all engineers want exposure in the spotlight under.
In a sense, the spotlight and many engineers are irrelevant.
Like many companies, Apple's biggest problem is certainly creating an atmosphere for all workers to believe there is no more suitable for them to play a creative place than here.
A lot of people are worried about the ability to create a new market for Apple products through stunning atrophy.
They are also difficult to abandon the idea of "Tim Cook (Tim Cook), although good efficiency but of vision".
However, sometimes, efficient managers the opportunity for the best talent to create continuing achievements, often extremely wise.
Apple faces the biggest test - may be the biggest problem.
The key is not just to make a great product, but to make people believe that it is still possible to create a great product.
Thus, it appears a small problem: if there are a make people's lives more convenient, more happy electronic products?
If there is, what is it?
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